Website design & development

Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC "display" advertisements are shown on web sites with related content that have agreed to show ads. This approach differs from the "pay per impression" methods used in television and newspaper advertising.

Nakshatra recommends PPC when:

  • Client needs to generate traffic right away
  • Clients domain doesnt allow to put a lot of natural or
  • generated content
  • Client needs total control over demographic services or,
  • products span of ads,traffic/lead volume and,
  • niche target
  • Website has technology limitations
  • Client wants to acquire market share within limited timeline
  • Highly target oriented results are required

Nakshatra does not recommend PPC when:

  • Client has limited budget and ROI is not justifiable
  • Do not have a specific timeline for the popularity of the
  • product or services
  • Clients business allows flexible geographic preferences
  • Client can generate enough content for Organic SEO
  • Client has very generic target keywords and competition on
  • he keywords is high

Our PPC management services include:

  • Campaign architecture and maintenance
  • Landing page creation
  • Effective text and image ad creation
  • A/B split strategy implementation and maintenance
  • Complete PPC strategy and campaign management
  • Effective conversion strategy implementation
  • Combined PPC and organic campaign management
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S No 431 Office No 303,
Siddhivinayak Keshar Complex,

Near Zilla Parishad,Somwar Peth
Pune Station, Pune - 411011,

Phone: +(91)-(20)-41268560

sales@nakshatratechnologies.com